This page was exported from Top Exam Collection [ http://blog.topexamcollection.com ] Export date:Thu Feb 20 19:01:52 2025 / +0000 GMT ___________________________________________________ Title: Latest [Apr 28, 2022] Realistic Verified MCC-201 Dumps [Q78-Q98] --------------------------------------------------- Latest [Apr 28, 2022] Realistic Verified MCC-201 Dumps Pass Salesforce MCC-201 Exam Updated 251 Questions Salesforce MCC-201 Exam Syllabus Topics: TopicDetailsTopic 1Understand the tracking data available in the Marketing Cloud Understand what happens when an email is sentTopic 2Explain how and why to bring Salesforce CRM data into the Marketing Cloud Marketing Cloud Connect OverviewTopic 3Connect a Marketing Cloud account to a Salesforce org Understand the tracking data available in the Sales Service CloudTopic 4Overview of the Customer Success Platform How to create a dashboard for Marketing Cloud tracking reportsTopic 5How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey BuilderTopic 6How to create segments using Filters and the Query Activity Salesforce Marketing Cloud Overview   NEW QUESTION 78Which two statements about a database of record are correct?Choose 2 answers:  A database of record is a centralized storage repository of data about objects or people  A database of record is any database that contains subscriber data  A database of record is system in which subscriber’s status is maintained  A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber NEW QUESTION 79Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?  Profile attributes  Preference attributes  Publication Lists  Preference Lists NEW QUESTION 80Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.What could be configured to meet this request?  Configure the Contact Extract Activity in Automation Studio  Query the _Subscriber Data View and Extract it weekly  Query the _Contact Data View and transfer it weekly  Schedule the Contacts Counts Standard Report NEW QUESTION 81Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.Which two best practices should be utilized? (Choose 2 answers)  Configure Contact Builder to automatically generate a unique subscriber key.  Define the subscriber key as a unique value that does not relate to a specific channel.  Regularly merge duplicate contacts to keep tracking data accurately.  When using an external database of record, utilize that system’s identifier as the contact key. NEW QUESTION 82A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.Which feature should be utilised to make this happen?  Publication Lists  Subscriber Keys  Profile Center  Send Logging NEW QUESTION 83A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.What consideration should a consultant provide to the customer?  All mobile app users will create additional Contacts in Marketing Cloud.  User device data is unavailable in Contact Builder for up to 24 hours.  Existing users will create additional Contacts in Marketing Cloud.  Newly registered users will create additional Contacts in Marketing Cloud. NEW QUESTION 84Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers’ shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.What action should NTO take? Select One  Import a file of logged-in customers into NTO’s existing abandoned cart journey in Journey builder.  Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.  Create a user-initiated message to logged-in customers to send once the website is restarted  Create and send an apology email that includes a discount for a future purchase to all customers. The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.NEW QUESTION 85How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.  Marketing Channel Manager Role  Regional or Local Administrator Role  Marketing Cloud Administrator Role  Email marketing manager role NEW QUESTION 86A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two  Upgrade the MC account to ConnectedApp  Turn off link details tracking  Filter data  Turn off Individual Level Tracking NEW QUESTION 87Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.What option should speed up the delivery while meeting these criteria?  Journey that allows re-entry after exiting  Scheduled Automation utilizing Triggered Send Emails  Scheduled Automation using a Send Activity  Single Send Journey NEW QUESTION 88Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.Which statement is correct regarding the Business Unit functionality within Marketing Cloud?Choose 2 answers  Business Units can have more than one parent Business Unit.  Subscribers can only appear in one Business Unit.  Business Units can mirror an organization’s operational structure.  Business Units can share information with other Business Units. NEW QUESTION 89A customer is starting a new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children’s brand, however, they want to separate subscriber opt-outs of the Enterprise and children’s brands. The customer has minimal technical resources available for implementation and support.What should a consultant recommend to meet these criteria?  Select “Use separate ‘Subscription Center’ for this business unit” in Settings  Create attributes for each child business unit in “Profile Management” to record unsubscribes  Create a Business Unit Filter in ‘All Subscribers’ List to record unsubscribes  Select “Subscribers will be unsubscribed from this business unity only” in Settings NEW QUESTION 90Northern Trail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.Which personalization string should they include as the href attribute in the link?  %%view_as_webpage%%  %%view_email_url%%  %%vawp%%  %%view_online%% NEW QUESTION 91Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.How should consumers, retailers, and wholesale buyers be defined in Data Designer?  One-to-Many Relationship  Many-to-Many Relationship  One-to-One Relationship  Population NEW QUESTION 92A customer has several values that need to be used in the body of an email send:* The data would be stored in a reference data extension, related on SubscriberKey.* There may be one or more records for each subscriber.* The audience is generally over 1 million subscribers.* The content is time sensitive and should be sent as quickly as possible.* The customer is not using “catch and release” sending.* The reference data extension contains 25 columns.Which method should be used?  AMPscript a single Lookup Function  Server Side Javascript a single LookupOrderedRows Function  AMPscript a single LookupOrderedRows Function  Dynamic content via the Dynamic Content Wizard NEW QUESTION 93Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.What are two consequences of this change? Choose 2 answers  All filters created before will adapt automatically to the new cardinality.  All scheduled sends using a filter based on one of the data extensions should be reviewed.  A contact may NOT show up in the filter based on one of the data extensions.  One of the data extensions must be deleted from the attribute group in order to change the cardinality. NEW QUESTION 94Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.What action should be taken to increase subscriber engagement? Choose 2 answers  Increase volume of emails to a wider audience  Increase the use of dynamic content in emails  Adopt a Cart Abandonment Email Campaign  Introduce more identity verification steps in check out process NEW QUESTION 95Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.How could this be accomplished?  Use Automation Studio with a random split activity.  Create a random data extension within Email Studio.  Create a random data extension within Contact Builder.  Use Journey Builder with a random split activity. NEW QUESTION 96During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:* Customer data will be fully refreshed every night via Import activity from the customer’s data warehouse.* Contact records will be augmented by relational data tables via Contact Builder.* The customer data file will contain 5M records with 40+ attributes.* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.* A customer ID will be used as the unique identifier for each contact.Which statement differentiates the use of data extensions over lists?  Data extensions allow for add/update Import activity.  Data extensions can store HTML code as an attribute.  Data extensions support Customer ID to be used as Subscriber Key.  Data extensions are necessary for Contact Builder NEW QUESTION 97A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails.Which steps will solve how replies are managed by the application?Choose 3 answers  Confirm that Reply Mail Management (RMM) is configured for the customer’s account.  Confirm that the RMM setting ‘Unsubscribe Manual Requests’ is set to YES.  Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.  Confirm that an email address was provided as the Routing Address for Remaining Replies.  Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe. NEW QUESTION 98A marketer want to personalize an email with real-time weather information from the Sunny Sky API.What tool should be used to parse and display the response within the email?  Node.JS  Apex  SSJS  GTL  Loading … Get 2022 Updated Free Salesforce MCC-201 Exam Questions and Answer: https://www.topexamcollection.com/MCC-201-vce-collection.html --------------------------------------------------- Images: https://blog.topexamcollection.com/wp-content/plugins/watu/loading.gif https://blog.topexamcollection.com/wp-content/plugins/watu/loading.gif --------------------------------------------------- --------------------------------------------------- Post date: 2022-04-28 02:58:16 Post date GMT: 2022-04-28 02:58:16 Post modified date: 2022-04-28 02:58:16 Post modified date GMT: 2022-04-28 02:58:16