Ultimate Guide to Prepare MB-260 Certification Exam for Microsoft Certified Customer Data Platform Specialty in 2022 [Q13-Q33]

June 4, 2022 admin 0 Comments

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Ultimate Guide to Prepare MB-260 Certification Exam for Microsoft Certified Customer Data Platform Specialty in 2022

Use Real MB-260 Dumps – Microsoft Correct Answers updated on 2022

Microsoft MB-260 Exam Syllabus Topics:

Topic	Details
Topic 1	Differentiate between low, medium, high, exact, and custom precision methods Analyze Customer Insights data by using Azure Synapse Analytics
Topic 2	Select Customer Insights entities and attributes for matching Resolve data inconsistencies, unexpected or null values, and data quality issues
Topic 3	Trigger refreshes by using Power Automate or the Customer Insights API Determine whether to use the managed data lake or an organization’s data lake
Topic 4	Configure scheduled refreshes and on-demand refreshes Describe use cases for Customer Insights APIs
Topic 5	Identify data sources that support incremental updates Configure and evaluate the customer churn models, including the transactional churn and subscription churn models
Topic 6	Create activities by using a new or existing relationship Differentiate between audience insights and engagement insights
Topic 7	Identify capabilities and limitations for scheduled refreshes Describe use cases for extending Customer Insights by using Microsoft Power Platform components
Topic 8	Display Customer Insights data from within Dynamics 365 apps Transform, cleanse, and load data by using Power Query

NEW QUESTION 13
You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.
Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/incremental-refresh-data-sources

NEW QUESTION 14
You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

Configure an export to Dynamics 365 Sales, and add the fields to the contact form.

Enable the Customer Card Add-in. and add the timeline control to the contact form.

Create a Power Bl report that queries the activity timeline, and embed it on the contact form.

Enable the Customer Card Add-in. and add the enrichment control to the contact form.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import

NEW QUESTION 15
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.

Validate you have access to edit the Search and index pages in audience insights.

On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.

You must run Merge in order to view the newly added fields on the customer profile.

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB.
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-index

NEW QUESTION 16
You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-value

NEW QUESTION 17
You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.
The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c

NEW QUESTION 18
You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.
You decide to create the data source(s) needed in audience insights.
Which statements best describes the steps needed to ingest the required data to audience insights?

In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as “Loyalty Cell Phone’ and enter storage account name to authenticate. Repeat the steps for other tables.

In audience insights, select Data Sources, add data source, enter “CellPhone” in the name field and click Next.

In audience insights, add data source and select Azure data lake storage as an import method, enter “cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.

In audience insights, add data source and select Microsoft Dataverse as an import method, enter “CellPhoneloyalty” as a data source name.

There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake.
Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document.
cellPhone_loyaly.csv: srcid (primary key), cellphone
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

NEW QUESTION 19
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the ‘Average Transaction Value’ template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Choose the attribute representing the Transaction value from the Unified Customer entity.

Choose the attribute representing the Transaction value from the Unified Activity entity.

Choose an activity type and select the entity with transactional data.

Choose either the Account or Contact entity to get the related transactional data.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c

NEW QUESTION 20
You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the Dynamics 365 Sales application.
Which two statements must be true for you to show the required data on a Customer Card Add-in control? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Customer details control is successfully installed and added to the Contact form.

Active enrichment is applied to customer profiles.

Contacts from Dynamics 365 Sales are included in the audience insights unification process.

Measure Control is successfully installed and added to the Contact form.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in

NEW QUESTION 21
You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company’s Dynamics 365 user guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in Dynamics 365?

Filter the activities on the timeline.

Delete the activity from the timeline.

Edit the activity from the timeline.

Open the activity from the timeline.

Sort the activities on the timeline.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/activities

NEW QUESTION 22
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?

Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.

Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.

Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.

Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities

NEW QUESTION 23
You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments.
Which statement is correct about using segment overlap?

Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.

You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.

Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.

You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights

NEW QUESTION 24
You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.
You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.
Which option is the fastest way to fulfill the requirement?

Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.

Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.

Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.

Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-marketing

NEW QUESTION 25
You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.

Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.

In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.

Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-sales

NEW QUESTION 26
You are a Customer Data Platform Specialist. Audience insights users state that they are not able to quickly find details on specific customers while searching customer profiles. You explain the index and search capabilities within audience insights.
Which two statements are correct about configuring and using search and filter index capabilities? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

You can add up to 25 custom fields to index and configure filtering for each one of the fields as an administrator.

The only fields that are available for indexing are the ones that exist in the customer profile that you created during the data unification process.

You can only add a filter for a specific field from the search and filter index page in audience insights.

Users with a contributor role can add fields on the search and filter index page in audience insights and configure how many filtered records to show.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-index

NEW QUESTION 27
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Measures

Enrichments

Intelligence

Profiles

Data entities

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segments

NEW QUESTION 28
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a “skipped” status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?

Segments

Enrichments

Activities

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system

NEW QUESTION 29
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click “Next” and your data is now ready for unification.
Does this meet the goal?

Yes

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

NEW QUESTION 30
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by transforming the first row to be used as headers, defining column types to be appropriate field types, and naming the query. Create a full name column if it does not exist by merging the columns for the first name and last name. Click “Next” and your data is now ready for unification.
Does this meet the goal?

Yes

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

NEW QUESTION 31
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Output data store path

Output data store parameter name

Web service that contains your model

Entity name

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models

NEW QUESTION 32
You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.
Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.

In the Create New Environment dialog window, enter *UAT1″ name. Check Copy from exiting environment and select “Dev° from the option set.

In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.

In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

Creating a sandbox environment that mirrors the current development environment
Create a sandbox environment called UAT1 and copy configurations from env. “DEV1”.
– Note: there is also an exiting environment called “Dev” and it is not configured correctly and should not be copied

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Ultimate Guide to Prepare MB-260 Certification Exam for Microsoft Certified Customer Data Platform Specialty in 2022 [Q13-Q33]

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