NO.18 Which of the following statement best represents the relationship between the number of projects that engineers are working on and their productivity?

NO.19 The primary benefit of a Focus Group in marketing research is _____.

NO.20 Which of the following strategies is most likely to have a strong emphasis on technology?

NO.21 Lean processes are focued primarly on:

NO.22 Which of the following is a purpose of the product protocol?

NO.23 In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the “best in bringing new products to market” were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?

NO.24 You are leading the strategic planning process for a horticultural company that is developing a new apple cultivar. A key element of the company’s strategic planning is optimization of revenue from intellectual property. What specific form of intellectual property protection would you follow in this case?

NO.25 The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:

NO.26 The framework, functions, and processes that guide activities in project, program and portfolio management and provide guidance, decision making and oversight is called:

NO.27 You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

NO.28 A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

NO.29 Which type of team has the following characteristic: Each functional organization designates a liaison person to “represent” it on a project coordination committee?

NO.30 A corporate vision is ____.

NO.31 Who is responsible for strategy?

NO.32 Which of the following best describes a team?

NO.33 A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:

NO.34 According to the results of 1997 PDMA study that evaluated the use of market research tools in new product development, based upon 383 projects, which of the following was the most essential and used tool?

NO.35 During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

NO.36 Which of the following does not describe a pro or con of a Heavyweight Team?

NO.37 In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?

NO.38 A strategy can be dfined as ____.

NO.39 Which of the following is the most appropriate role for the marketing team member in technical product development?

NO.40 The first step in the classic waterfall process is requirements. The last step is known as: