NO.86 Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.
What should the consultant do to accomplish this?

NO.87 A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs.
What should they do to increase their consolidation rate?

NO.88 What does it mean to build a trust-based, first-party data asset?

NO.89 During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?

NO.90 Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers

NO.91 Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the calculated insight, “banking value” is a metric, “branch” is a dimension, and “high net worth” is a filter.
What can be included as an attribute in activation?

NO.92 How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

NO.93 A consultant is integrating an Amazon 53 activated campaign with the customer’s destination system.
In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing?

NO.94 Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

NO.95 Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out anotification as soon as it detects volume outside a customer’s normal range.
What should a consultant do to accommodate this request?

NO.96 A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers

NO.97 A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM.
This custom object
stores the email addressa Contact that they want to use for activation.
To which data entity ismapped?

NO.98 A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.
When creating the activation target, which type of target should the consultant select?

NO.99 Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis.
As best practice, which sequence of actions should the consultant use to implement this request?

NO.100 How does Data Cloud ensure data privacy and security?

NO.101 A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?

NO.102 A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

NO.103 To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers

NO.104 Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers

NO.105 Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?

NO.106 Which two common use cases can be addressed with Data Cloud?
Choose 2 answers

NO.107 Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

NO.108 A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?

NO.109 Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers

NO.110 Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer’s current mutual fund investments.
How should the Data Cloud consultant configure this activation?