NO.10 Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

NO.11 Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

NO.12 The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

NO.13 Kameron is assigned to minimize the vulnerabilities in his company’s social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?

NO.14 Which of the following is the chief disadvantage to using social media?

NO.15 Jared has been assigned to review the company’s social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee’s personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

NO.16 You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

NO.17 A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

NO.18 In order to be considered as part of a brand’s primary audience, a persona must be:

NO.19 A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

NO.20 Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience’s positions in the social media funnel?

NO.21 Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company’s social media plan. Which of the following should she have completed first?

NO.22 Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

NO.23 David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information’?

NO.24 A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

NO.25 Which of the following is a benefit of social media auditing?

NO.26 A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client’s current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy’s?

NO.27 Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

NO.28 Which of the following is a benefit researching and social media personas for a business?