QUESTION 75
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

QUESTION 76
A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

QUESTION 77
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

QUESTION 78
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3 answers

QUESTION 79
What are the ways that data can be imported into the marketing cloud? (Choose 3)

QUESTION 80
When the number of subscribers exceeds one million records, which data model is preferred?

QUESTION 81
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

QUESTION 82
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

QUESTION 83
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

QUESTION 84
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is “File Not Found.” Which two steps should resolve the issue? Choose 2 answers

QUESTION 85
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

QUESTION 86
What are the ways that data can be imported into the marketing cloud? (Choose 3)

QUESTION 87
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber’s birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

QUESTION 88
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

QUESTION 89
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

QUESTION 90
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

QUESTION 91
The NTO outfitters using journey builders rather than automation studio to send emails. What are the three benefits of using journey builders? Choose three answers

QUESTION 92
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

QUESTION 93
A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated

QUESTION 94
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A data extension named ‘myTestData’ contains only the variations needed.
Which method should be used to accomplish this task?

QUESTION 95
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use?

QUESTION 96
A marketer developed an email with personalized content based on five geographic regions.
* Northeast-Static image of a lighthouse
* Southeast-Image carousel of beaches
* Central-Has no content to display
* Northwest-Static image of a waterfall
* Southwest-Expiring coupon
How many Dynamic Content Rules need to be created to accomplish this?

QUESTION 97
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last
purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3
answers

QUESTION 98
A file is received daily from the data provided to the account FTP this file is to be imported into the marketing clouds as soon as it arrives, the arrival time of these files varies by several hours from day to day what tool should be used to accomplish this.