[Oct 11, 2022] Marketing-Cloud-Consultant Dumps PDF and Test Engine Exam Questions – TopExamCollection [Q22-Q42]

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[Oct 11, 2022] Marketing-Cloud-Consultant Dumps PDF and Test Engine Exam Questions – TopExamCollection

Verified Marketing-Cloud-Consultant exam dumps Q&As with Correct 308 Questions and Answers

Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

  • Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
  • Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
  • Provided a customer environment and goals, determine the viability of external systems that need to be – included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
  • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
  • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.

2. Conceptual Design: 12%

  • Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
  • Articulate how data construct will drive one-to-one messaging and content.
  • Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.

3. Marketing Cloud Connect: 6%

  • Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
  • Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and – Marketing Cloud (for example; sending, triggered, automated).
  • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for – example; Salesforce edition, list of integration users, scope user, administrator credentials).

4. Account Configuration: 10%

  • Determine which type of customer scenario warrants the creation of a business unit (for example; publication – types, demographic, workflow processes, and organizational structure).
  • Given a scenario, troubleshoot issues regarding Reply Mail Management.
  • Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
  • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.

5. Reporting: 5%

  • Explain how the information in data views and tracking extracts are accessed.
  • Summarize Send Logs, including when/why to use it and how to create and manage.
  • Compare and contrast standard reports, data views, and tracking extracts.

6. Data Design: 12%

  • Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
  • Understand the implications of a system being database of record.
  • Understand available data types, retention, and template options when building a data extension.
  • Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
  • Given a customer scenario, recommend the appropriate import method with lists or data extensions.

7. Automation: 8%

  • Compare and contrast triggered and scheduled interactions.
  • Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).

8. Email Build: 7%

  • Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
  • Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
  • Understand the required steps to build, test, and deploy an email based on customer requirements.
  • Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).

9. Contact Builder: 15%

  • Summarize how to use Data Designer to incorporate data source into Contact Builder.
  • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
  • Understand how cardinality impacts data modeling.
  • Explain the role and capabilities within Contact Builder.

10. Journey Builder: 10%

  • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
  • Compare and contrast automation tools, such as Journey Builder and Automation Studio.
  • Explain the requirements for and the methods by which a contact can enter a Journey.

 

Q22. An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?

 
 
 
 

Q23. A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer’s journey?

 
 
 
 

Q24. What is a capability of the Import within Contact Builder? Choose 2 answers

 
 
 
 

Q25. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

 
 
 
 

Q26. A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

 
 
 
 

Q27. A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?

 
 
 
 

Q28. Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

 
 
 
 

Q29. A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? (Choose three.)

 
 
 
 
 

Q30. Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

 
 
 
 

Q31. Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

 
 
 
 

Q32. Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if “shoes” is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO’s data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?

 
 
 
 

Q33. Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

 
 
 
 

Q34. Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

 
 
 
 

Q35. Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

 
 
 
 

Q36. Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

 
 
 
 

Q37. Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

 
 
 
 

Q38. A consultant explains how a sending domain differs from a customer’s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers

 
 
 
 

Q39. An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

 
 
 
 

Q40. Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)

 
 
 
 

Q41. A customer’s web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

 
 
 
 

Q42. The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

 
 
 
 

What is the duration of the Marketing-Cloud-Consultant Exam

  • Length of Examination: 105 minutes
  • Number of Questions: 60
  • Format: Multiple choices, multiple answers
  • Passing Score: 67%

The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification

  • When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
  • After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
  • If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.

 

Salesforce Marketing-Cloud-Consultant Test Engine PDF – All Free Dumps: https://www.topexamcollection.com/Marketing-Cloud-Consultant-vce-collection.html

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