NO.10 Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

NO.11 Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

NO.12 一个系列漫画小说的作者、平面设计师和出版商将在一个大型粉丝大会上为他们的作品签名，那么吸引最多顾客参加签名会的最佳策略是什么？

NO.13 他的公司正在推出一款新产品，有关新产品的信息已提前泄露给公众。卡梅伦首先关注的是重新定义谁可以访问新产品信息 下一个需要改进的地方是什么？

NO.14 Which of the following is the chief disadvantage to using social media?

第 15 号 Jared has been assigned to review the company’s social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee’s personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

NO.16 You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

第 17 号 A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

第 18 号 要想被视为品牌主要受众的一部分，角色必须是：

第 19 号 A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

NO.20 Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience’s positions in the social media funnel?

第 21 号 Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company’s social media plan. Which of the following should she have completed first?

第 22 号 Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

第 23 号 戴维是一家私营青少年体育俱乐部社交媒体网站的社交媒体经理。当个人或组织在网站上注册时，他们必须同意使用条款和隐私政策，然后才能在网站上创建个人资料或发帖。这些政策规定戴维的组织可以收集和使用用户的相关数据，例如他们的兴趣爱好。

第 24 号 A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

NO.25 Which of the following is a benefit of social media auditing?

NO.26 该服务包括每天在流行的社交媒体平台上发布信息，其中包括选定产品的信息、客户当前位置的地图以及产品上市的日期/时间。

NO.27 玛丽亚为当地的一个社区组织工作，她正在创建一个社交媒体活动，以吸引他们的追随者注册订阅他们的月度电子邮件通讯。以下哪项是她优化社交媒体活动的最有效方法？

NO.28 Which of the following is a benefit researching and social media personas for a business?