[Q51-Q71] Pass Facebook 410-101 Exam in First Attempt Guaranteed [Jan-2024] : Top Exam Collection : http://blog.topexamcollection.com

第 51 号 What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

Change your core audience’s interests to exclude certain content categories.

Block certain categories in your Ads Manager.

Create a document using Excel or Notepad with the Facebook Page URL’s you would like to block and then upload into Facebook.

第 52 号 You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

Always include the country code as part of your customer’s phone numbers.

Always include your customers’ countries in their own column in your file.

For customer lifetime value rate your customers on a ranking from 1-10

Include only customers with highest value order for best performance.

Convert different currencies into the same one.

说明
The two most important tips are:
* Always include the country code as part of your customer’s phone numbers, even if all your data is from the same country.
* Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you’re going to send us the data for use in a value-based Lookalike Audience:
* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don’t send us data where they’re rated as a 5, 2 and 1, respectively. This doesn’t work because the value isn’t proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn’t factored at all.
* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn’t work because value isn’t proportional here either. It tells us if one customer is more valuable than another, but doesn’t account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
* Don’t provide only your highest value customers. Instead, include a broad range. Without this range, we can’t hone in on what might distinguish an average customer from a great one.
* Don’t include negative numbers to denote negative value or undesirable customers. We can’t use rows that contain numbers like that.
* If your value is in the form of a currency, make sure it’s all the same currency or is converted to the same scale before uploading. We don’t currently normalize for different currencies.
* Decimals that denote cents are acceptable, but don’t use any other punctuation marks and/or separators.
We can’t use rows that contain them.

第 53 号 An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You’ve set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

You should increase attribution window to 7 days.

Change optimization from custom conversions to value optimization.

Run retargeting campaigns to people who have made purchased in the past 10 days.

Delete all remarketing campaigns

第 54 号 Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.

You are going to be able to reduce your customer’s budget as users tend to react more to Facebook than TV ads.

You can use Nielsen’s Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.

You can do direct response marketing to new audiences.

Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.

第 55 号 What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

Instagram Feed

Audience Network Rewarded Videos

Facebook Messenger Sponsored Messages

Facebook Video Feeds

NO.56 What are the requirements for a business to open a “Shop” on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

Sell physical items

Agree with Facebook’s merchant terms

Have an ad account

Link to valid bank account

Have a TIN

NO.57 You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you’ve spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don’t go over your $10,000 budget?
Choose only ONE best answer.

Configure your campaign limit to $10,000

Set up a lifetime budget for your campaigns to $10,000

Set up your billing threshold to $10,000

Set up your account spending limit to $10,000

NO.58 What are all of the mobile advertiser ID’s you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

Apple’s Advertising Identifier (IDFA)

Android’s Advertising ID

Facebook User ID

Google User ID

第 59 号 You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

Percentage point lift, message association, and cost per click.

Percentage point lift, message association, favorability, and cost per click.

Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

Cost per click, cost per mile, percentage point lift, and video views.

NO.60 You’ve been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It’s 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

You can go into the ad-set and just change the audience.

You need to build a new ad-set with the different audience.

You need to cancel current ad set and launch a new ad set with the fix.

第 61 号 A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.

When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.

When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.

The matched and unmatched hashes are kept for 180 days.

The matched and unmatched hashes are deleted.

Facebook will store all data from your CRM but hash it so people can’t see private info.

第 62 号 You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

You should add them as administrators of your Business Manager in order to manage your digital assets.

You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.

You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

You should look for the agency’s employees’ Facebook personal profiles and add them to your Facebook accounts.

NO.63 You’ve set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You’ve set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You’ve been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

You need to expand your audience to people older than 26 years old.

You need to split the ad sets into different campaigns.

Each country should have its own audience and ad set.

You should invest more money and increase your budget.

You should change the interests in the audience completely.

NO.64 You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

You should build custom audiences based on the customer database of people who have purchased in the past 365 days.

You should build a similar audience based the client’s current customer base.

You should do interest demographics and launch the campaign.

You should build an audience based on your client’s Fan Page; fans that have engaged with content in the past 90 days.

第 65 号 What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

Track cross-device conversions.

Show to the right people, at the right moment, on the right devices.

Build Core Audiences based on website visitors.

Build audiences based on users who have installed your app.

Unlock additional advertising tools within Facebook.

Evaluate your ROAS.

NO.66 You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

Tag influencers in the video.

Reduce video length to 1 minute.

Take off subtitles

Change video so that it does not require sound in the beginning

Add thumbnail image with less than 20% text

NO.67 Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

CPM

Reach

CPC

Brand Lift

频率

NO.68 You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

You should change the set up to campaign budget optimizatio

You should change the set up to daily budget

You should increase the number of ads within each ad set

You should change the campaign objective

第 69 号 Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You’ve created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

You need to associate the client’s website pixel with the product catalog in the Ad Account.

You need to associate the client’s website pixel with the product catalog in the Business Manager.

You can use the Product Catalog Preferences API to pair your client’s pixel with the product catalog.

You need to create a new pixel and re-upload the product catalog.

You should run remarketing campaigns without the Facebook pixel.

NO.70 Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

You should first do a custom audience with the database, and then, a similar audience optimized for reach.

You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

第 71 号 Your client wants to launch a new mobile application for their online store.
Their primary product is the “PhotoSnap.”
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer’s experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

[Q51-Q71] 保证首次通过 Facebook 410-101 考试 [Jan-2024]