새 질문 78
Which two statements about a database of record are correct?
답변 2개를 선택합니다:

새 질문 79
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

새 질문 80
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

새 질문 81
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

새 질문 82
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?

새 질문 83
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

새 질문 84
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers’ shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

새 질문 85
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

새 질문 86
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

새 질문 87
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

새 질문 88
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
답변 2개 선택

새 질문 89
A customer is starting a new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children’s brand, however, they want to separate subscriber opt-outs of the Enterprise and children’s brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

새 질문 90
Northern Trail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

새 질문 91
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

새 질문 92
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using “catch and release” sending.
* The reference data extension contains 25 columns.
Which method should be used?

새 질문 93
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers

새 질문 94
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

새 질문 95
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

새 질문 96
검색 중에 고객은 다음 기준에 따라 데이터 요구 사항과 예상되는 마케팅 클라우드의 사용 용도를 간략하게 설명합니다:
* 고객 데이터는 고객의 데이터 웨어하우스에서 가져오기 활동을 통해 매일 밤 완전히 새로 고쳐집니다.
* 연락처 기록은 연락처 빌더를 통해 관계형 데이터 테이블로 보강됩니다.
* 고객 데이터 파일에는 40개 이상의 속성이 있는 5백만 개의 레코드가 포함됩니다.
* 하나의 속성에는 이메일의 계정 액세스 콘텐츠 영역을 채우는 데 사용되는 최대 1000자의 HTML 코드가 저장됩니다.
* 고객 ID는 각 연락처의 고유 식별자로 사용됩니다.
다음 중 목록에 비해 데이터 확장을 사용하는 것을 구별하는 설명은?

새 질문 97
A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
답변 3개 선택

새 질문 98
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?